Brandon Whitford is a videographer and short-filmmaker. And a photographer and graphic artist. Plus a musician, business owner and ordained minister.
So, is Whitford a man of many talents … or simply restless?
He laughs infectiously and jokes he’s a jack of all trades, master of none. (Never mind his many awards across multiple disciplines.)
“Life’s short and there’s a lot to experience,” Whitford said. “It would be a waste not to dive into a bunch of different things.”
At the moment, the 33-year-old Angelo State University grad is quite literally focused on his videography. As ASU’s multimedia specialist, he churns out all of the video and photography used to represent the school to alumni and students. So he’s forever in search of images that speak to “two minds.”
But Whitford is at his best when his creativity is unleashed – as in a recent (and side-splitting) video blog in which he navigates campus parking woes. To date, the video has 21,000 views … and counting … on Facebook.
“I look at the culture and the trends, and try to meet the students where they’re at,” he said.
He admits to a twinge of jealousy that, unlike when he was a student, Angelo State today boasts a school spirit, a campus community and a catalog of activities that has helped it crest 10,000 students.
“I’m getting to learn and experience all this for the first time, too,” he said.
Whitford’s work style requires two essentials. First, he said, he seeks to learn something new each day – “constantly grinding,” he called it. Second, immersion in a creative field and environment is vital.
“I’ve worked in other environments, and it feels like I’m dying on the inside,” he said. “The ideas you get and the things going on in your mind … and being able to present those things for the world to see or even a single person – there’s satisfaction in that.”
Case in point: “Shattered Dreams,” the short film he co-produced warning teens against drinking and driving. That “passion project” used video to speak to young people “right where they’re at,” he said. More importantly, the former youth minister said, the message was conveyed lovingly in a way teens could trust.
“That’s your most effective source of media,” he said, “just yourself.”
On Sunday mornings, Whitford steps from behind the camera to the front of San Angelo First Church, where he and his wife lead worship. Faith, he said, is at the epicenter of his work and his many pursuits.
“Everything flows out of that,” he said.
And so, when Whitford says he’s taken aback for being recognized for his leadership, it feels sincere. He won’t let it go to his head.
“I’m just doing things that are in me to do, that I want to do,” he said. “For those things to get recognized is a sweet deal – kind of a cherry on top.
“I’ve done so many different things, I’m just excited for whatever comes. It could be anything.”